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SaaS Product Development

Metricly

A marketing analytics SaaS platform aggregating multi-channel performance data.

Metricly Inc.
2025
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Project Matrix

  • ClientMetricly Inc.
  • IndustryMarketing
  • Year2025

Technologies

ReactNode.jsExpress.jsRedisPostgreSQLChart.js

01 / Case Study Overview

The Narrative

Metricly consolidates click, conversion, and expense metrics from Facebook Ads, Google Ads, and TikTok into an interactive marketing dashboard.

02 / The Challenge

The Bottleneck

Handling API rate limit constraints on external channels while pulling data for thousands of active customer tracking links simultaneously.

03 / The Solution

Our Strategic Response

We designed a smart cache layer using Redis and a Node.js queuing system that schedules and buffers API queries, keeping dashboard loading instant.

04 / Execution Framework

Development Process

External API Integration • Redis Queue Optimization • React Chart Customization • Link Tracking Engine Setup • Beta Testing

05 / Feature Architecture

Key Specifications

Feature 01

Multi-channel Ad Tracker Dashboard

Feature 02

Custom Report Export Manager

Feature 03

Redis API Rate Buffer Queue

Feature 04

UTM Link Generator console

Feature 05

Predictive Customer CAC Estimator

06 / Business Impact

Verifiable Outcomes

Reduced client reporting compile times from hours to 3 seconds, tracking over 2.4 million dynamic link redirections successfully.

Visual Presentation

Project Gallery

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